ThinkSet Reimagined—and More than 2.0
At BRG, delivering insights to business leaders and big thinkers around the world is an important part of our work—and a big reason why ThinkSet exists. To do that more effectively and in a timelier manner that helps our clients and readers stay ahead of what’s next, we’re embracing a greater digital strategy, increasing this publication’s online presence, providing more on-the-go content, bringing in more outside contributors and adding to the variety of formats.
That last category includes my new podcast, Intelligence That Works, which debuted earlier this month—with Episode 2 days away from release. In Episode 1, I spoke with Jaime Diaz of the Golf Channel, discussing everything from Tiger Woods’ famous stubbornness (and Jack Nicklaus’ self-sufficiency) to the amazing preparation Jaime and his colleagues do to prepare for shows like The 19th Hole.
Talking with Jaime about their preparation struck a chord with me, as we’ve been working hard over the past few months to prepare for the new ThinkSet, with more and different kinds of content. We want the magazine to give our readers a window into our team's work—as questioners, challengers, truth-seekers—and provide a consistent forum for our thinking on some of the biggest issues and challenges facing business leaders today.
In that vein, we’ve published some great work of late. In a recent two-part ThinkSet Podcast, BRG’s Ben Fouracre and Archana Kotecha, Asia Region Director and Head of Legal at Liberty Shared, dig into human trafficking, showing that while this is a human tragedy, it is also a business problem—and one that businesses can help solve (listen to part 1 and part 2). David Kalat, continuing his excellent run as a ThinkSet columnist, returns to the way-back machine to offer lessons about the US government’s fight against releasing encryption software to the world (did you know “PGP” stands for “pretty good privacy”?). And one of BRG’s newest managing directors, Harry Broadman, provides an insider’s view of the activity at the Committee on Foreign Investment in the US, an agency few of us had heard of just a few years ago but that now makes regular headlines. Harry knows as much about CFIUS as just about anybody, having served on the committee during the Clinton administration.
Our new digital focus will allow us to produce more (and more frequent) content—with visuals and presentations that just aren’t possible in print. Those methods will be paired with some compelling content in the coming weeks and months, covering topics such as blockchain regulation, leading through generational change and LIBOR’s coming sunset.
It’s cliché to attach “2.0” to the name of something to indicate an evolution, so I won’t. But I will say that ThinkSet is now better positioned to do what we at BRG set out to do every day: Deliver intelligence that works.